On the sales floor, questions come fast. Associates are expected to know everything from product details and promotions to return policies and inventory. But when that information is scattered across systems, finding answers can take longer than it should.

Those small delays add up. Associates may need to track down a manager or switch between tools to confirm details, leaving customers waiting and slowing down service. Closing these gaps starts with giving teams quick, hands-free access to accurate information wherever they are in the store.

Why these gaps exist

Even with solid training, knowledge can fade or fall out of sync as products and policies evolve. Many stores rely on a mix of printouts, digital dashboards, and experienced staff to keep information flowing, but not every associate can access the same information the moment they need it.  

That disconnect shows up in the daily reality of store work. The average associate logs into more than a dozen systems each day, moving between tools to find simple answers. It’s no surprise that 73% of frontline retailer workers say they are dissatisfied with the technology provided by their employer. When tools create friction instead of solving it, confidence drops and service slows.  

Associates need information that moves with them. Voice-driven AI can bridge that gap by making store knowledge accessible in real time, through the tools teams already use.

Introducing SYNQ AI Radio  

SYNQ AI Radio brings the power of agentic AI directly to the frontline through a familiar tool: the two-way radio. Associates can simply ask a question and receive an instant response, without needing to stop what they’re doing or switch to another device.  

It works in the background to surface information quickly and accurately, helping teams stay focused on serving customers instead of searching for answers. It’s simple, hands-free, and built for how frontline teams actually work.  

How it closes the knowledge gap

SYNQ AI Radio removes the delay between a question and an answer. Associates can confirm product information, clarify store policies, or check inventory in another location without breaking their workflow or leaving the customer’s side.

When paired with SYNQ’s Air Traffic Control, voice workflows can connect to platforms like Microsoft Teams to log instances or escalate requests automatically. Together, they move information seamlessly from inquiry to action, creating a more connected and efficient sales floor.

A smarter way to work

When knowledge flows easily, the entire store benefits. Associates move through their day with more clarity, fewer interruptions, and a stronger sense of confidence. Leaders also gain insight into what their teams are asking most, giving them a clearer picture of where training or processes might need a refresh.

By giving AI a voice on the channel teams already rely on, retailers create a more capable and confident frontline. It is a simple but powerful shift that helps stores operate with clarity, consistency, and speed.