In this week’s Modern Work Mondays episode, Nolan and Jeff dig into a familiar crossroads for many retailers: choosing whether to build internal tools or adopt solutions that are already proven and ready to scale. It’s a decision that can shape how quickly teams move and how well technology supports the frontline.

Why building might feel like the right move

Building in-house often starts with good intentions. It promises control, customization, and the belief that the team can create exactly what’s needed. But as time goes on, the hidden costs show up in maintenance, security requirements, compliance, integrations, ongoing updates, and the pressure to keep pace with rapid innovation. What feels simple at the beginning can become a long-term commitment that’s difficult to sustain.

Why buying is often the answer

Across the market, organizations often gain value faster when they choose to buy. They adopt solutions that already meet their governance and security needs, tailor what matters most, and get to outcomes sooner. Instead of spending years building toward what already exists, they stay focused on solving real operational challenges.

Even long-time “build” organizations are rethinking their approach. The pace of AI, leaner teams, economic pressure, and earlier experimentation costs are all pushing organizations to reconsider how they allocate resources like engineering time. With innovation moving so quickly, it’s becoming harder for internal teams to match the scale and speed of dedicated platform providers.

Putting resources into what makes you different

Internal talent delivers the most impact when it’s focused on the parts of the business that truly differentiate it – whether that’s supply chain expertise, merchandising strategy, pricing, or operations. Proven platforms already handle the heavy lifting, and the advantage comes from extending them with your own unique processes rather than building from scratch.

Playing to your strengths

At the end of the day, the build-vs-buy decision comes down to where your team can make the biggest impact. Leaning on platforms that already work frees up time to focus on the parts of the business that make your organization unique. With technology moving as quickly as it is, choosing the path that keeps teams focused and momentum strong can make all the difference on the frontline.

Watch this week's episode: