On this episode of Modern Work Mondays, Nolan and Jeff explore the common shortcomings of today’s curbside offerings and discuss what retailers can do to improve this process for both associates and customers.

What is curbside?

Curbside pickup is a service that allows customers to place orders online, either through a retailer’s website or mobile app, and have those orders prepared by store associates for pick-up at the store. Once the order is ready, the customer is notified and can retrieve their items from the store’s designated curbside pickup area.

The challenges of outdated systems

Customers often need to phone or enter the store upon arrival for pickup, creating delays and frustration. Curbside was designed as a digital-first solution, so why are retailers relying on an analog last mile? These fragmented and outdated systems create inefficient communication, longer wait times, and increased chances of inaccurate order handling.

Why Modern Tools Are a Game Changer

Adopting modern digital tools can streamline curbside operations by reducing the need for manual coordination and minimizing errors. These tools enhance communication between associates and customers, ensuring orders are handled faster and more accurately.

The Future of Curbside Pickup

As curbside continues to evolve, retailers that invest in modern tools and practices will be better positioned to meet the growing demand for contactless and convenient shopping experiences. By removing analog barriers and implementing more integrated, digital-first solutions, curbside will become not just a convenience, but a standard part of the retail experience.

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Check out the full episode!