Frontline workers rely on a wide range of systems each day, from scheduling apps and communication platforms to point-of-sale and inventory tools. Managing separate logins across these systems slows associates down and creates unnecessary frustration.
One study found that the average worker switches between apps 1,200 times per day, showing just how much time is lost to fragmented systems. Single Sign-On (SSO) solves this by giving teams one secure login to access everything they need. The result is smoother workflows and more time spent helping customers instead of juggling logins.
The cost of login fatigue
The impact of login fatigue is felt across the store. When every task requires a new login, associates lose valuable minutes re-entering passwords, resetting accounts, or switching between platforms. Shoppers feel the impact through slower response times and longer waits. IT teams are affected too, with 30-50% of all service desk calls tied to password resets. That means a large share of IT’s effort is spent on repetitive login issues and managing the risks of weak or shared credentials, instead of supporting business priorities.
Faster onboarding and training
Retailers face constant turnover, and training new employees can be time-consuming. With SSO, onboarding becomes simpler because associates only need to learn one login process. From their first day, they can access the tools required for their role without delays or confusion. This shortens training time, builds confidence, and gets new employees productive on the sales floor sooner. Managers also benefit from smoother handoffs when roles change or new team members join.
The impact in stores
Once employees are up and running, SSO continues to make daily work easier. Associates spend less time on logins and more time helping shoppers, leading to quicker service and better in-store experiences. Managers gain visibility across a single secure environment, while IT benefits from centralized control that reduces password issues and strengthens compliance. Since SYNQ runs on enterprise communication platforms that already support SSO, these advantages extend directly into the workflows our solutions power. This frees up staff to focus on higher-value priorities that drive both efficiency and customer satisfaction.
Simplifying access, strengthening operations
Simplifying login access might seem like a small change, but on the sales floor, it makes a big difference. When logins are easier, shifts start faster, customers get helped sooner, and teams can focus on bigger priorities. For the business, SSO reduces IT overhead while improving security and overall efficiency. With SSO in place and solutions like SYNQ running on platforms that support it, retailers can simplify access, reduce wasted effort, and keep store teams focused on delivering better service.